You’re Too Fun to Do Boring Stuff – Lisa B and Matt Manser
How can AI help real estate agents spend less time on repetitive work and more time with people? Lisa B and Matt discuss practical examples, lessons learned and why human judgement still matters.
Editorial note: This is a readable, caption-based transcript of the full conversation, not a certified verbatim transcription. Spelling, punctuation, repeated starts and filler sounds have been tidied, and informal caption spellings have been changed to standard words. The discussion and the speakers’ substantive claims have been preserved. Names and brands were checked against context and known sources where possible. The audio has not been independently verified, so uncertain phrases are marked with timestamps rather than guessed. Section headings are editorial; speaker labels have not been added.
0:01 | Why time matters and how AI can help
Welcome to Let’s Talk About Real Estate, and welcome to AI with Matt Manser. Thank you so much for joining me today. Welcome. We are going to be talking about all things AI: how it can help us do our jobs better, improve our working lives and stay relevant as the industry changes. Obviously, a lot of real estate agents are worried about what it’s going to mean to our jobs and all that sort of thing. So, with our podcast, we really want to take people through from where they are now to where it’s going, don’t we? It’s changed so much already, hasn’t it?
Yeah. At the end of the day, Lisa, I guess why I’ve implemented it is that time is our most precious commodity, right? It’s something that I believe is more valuable than money. Yeah. So, how can you implement systems into your own business that are going to 10x your business?
Yeah. I don’t believe AI is a platform that’s going to take over jobs. I really think it’s going to come alongside people and, as I said, give you the ability to 10x your business and give you back your time. That is valuable, to be able to then go and make more money or go and spend time with family or whatever it is. So that’s why I have implemented what I’ve implemented.
Yeah, exactly. Somebody mentioned to me the other day an analogy of what AI is compared to in the olden days with electricity. People were sitting in a house in the dark. Then they had candles. All of a sudden, the power was electricity, right? So they were like, “Wow, we’ve got this power.”
Then other people tapped into the power. Now we have air conditioners, we have computers, we have ceiling fans, we have all sorts of washing machines and dishwashers and all sorts of things. So the power was the energy, and the power now is AI. We’ve got AI and we can tap into different things.
The things that we were doing before, like, I’ve got somebody that’s been working with me for 20 years over in the Philippines, and he’s not going anywhere. I will morph into what I can get him to do and learn along the way with me. So it’s: take your people with you. Take your people with you on the journey of how things can get better and faster.
We were in horse and carts, and then all of a sudden it was cars, and then it’s planes, and then it’s whatever. So there are different times and different things. Things will speed up, but we’ll be able to get to do a lot of other things.
And you think about that time in history when electricity was invented. People were scared. What changed and how people reacted. People were scared of what that was going to do to the future in their lives. But you look at electricity now.
Yeah. And to further your point on AI and how we can use it, I was watching a podcast of Gary Vee the other day. I mean, he posts on social media platforms 930 times a day, on 10 different platforms, but he also has a team of 30 humans that run that with AI.
Yes, exactly. Now, without the human element, you can’t run AI. It has to be complemented. Yeah. 931 pieces of content a day. You need the AI and the human element, which is where I’ve got to in my business, what I post and the automations that I’ve created.
Yeah, exactly. Everyone listening now is going to be at different stages of their career as far as real estate goes. They may have just started in real estate. They may have been going for 20 or 30 years, and they may be at the start of their AI journey. They may have just discovered ChatGPT or Claude or some of the other AI things, or they might be a little bit more advanced, or they might be a lot more advanced.
But what we want to talk about on this podcast is from a beginner level, and then as things progress as well, just all sorts of different conversations. Also, you and I won’t agree on everything. There are some things that you do now that I think I wouldn’t do, but that’s fine. You go ahead. I’ll be doing things that you wouldn’t do, and that’s everybody. We’ll have our differing opinions, and I think that’s really healthy to have as well. Absolutely. Yeah.
4:52 | Costs, privacy, insurance and sensible safeguards
Yeah. Before we begin on this too, I think it’s worthwhile saying to everybody: before you start on this journey, check in with your insurance companies. Make sure whether you’re covered for the AI tools that you’re using, for cyber insurance, professional indemnity, all of that sort of stuff. Protecting your clients’ information, understanding the access that you’re granting and all that sort of thing. As you said, you need the humans to have approval, because otherwise you don’t want to just let it go open slather.
I had something the other day and it made me think, “Oh my God, this could be really dangerous.” I made a post on social media about how I’ve just started to increase my level of AI. I was just using it basically, and then all of a sudden I went, “Oh my gosh.” I’ve gone to the next level.
Somebody rang me about it and I said, “Oh my gosh, it’s so amazing, and I’m using this.” Anyway, they rang me the next day and they said, “ChatGPT’s charged me $140.” I’m like, “What do you mean, for Codex or something?” I said, “I don’t even know what you mean by that. I don’t even know how that happened.” He said, “Yeah, so they’ve asked me for more credits.” And I said, “I don’t have that.”
So I’m not an expert. All I know is that I just signed in, I just pressed a couple of buttons, and all of a sudden I’ve discovered a whole lot of things that have now streamlined my business in a week, which I couldn’t even imagine. So be careful. Don’t just run off and start to do this. Make sure that you’re getting information. Ask before you do something, “What are the implications of this? Is this going to cost me?” If you’re doing different things, just be very, very careful.
We’re just going to be sharing general information and our experiences. It’s not advice. It’s not saying, “Run off and do this,” because we don’t know where you’re up to and what buttons you’re pressing. Make sure you’ve got the legal, privacy and technical advice that you need for where you are as well. So I just want to say…
Well, that’s the experience I’ve come from. I’m probably eight months into using systems like Claude and Grok the way that I do. But I’ve gone through a lot of trial and error where I spent a lot of money. Platforms like Chat and Claude, it’s all tokens, right? So you get a certain amount of tokens within your subscription. I didn’t have an understanding at all about how this works, so I went through a lot of wastage.
Tell me about that, because I don’t know. I’ve just paid a monthly subscription. I’ve got a $100 subscription, so I haven’t even found that out yet. I don’t know whether I’m going to… I don’t know. I mean, you’re using Claude and I’m using ChatGPT, so you might not know what I’ve done. I don’t know.
Well, they work on a similar process where you get tokens, right? So each task that you ask it to do or automate, or a question you ask, it spends a token, right? Now, you get millions of tokens, but you can very easily use them up if you don’t know the right words to say or the right prompts, or you don’t know how to contain what it’s trying to do.
My poor little ChatGPT has been working its butt off, virtually 24 hours a day. So I’d better double-check some of those things as well, because I’m really not sure. This is why we need to say to people, “Be careful.” Don’t just go hell for leather. You’ve got to make sure where you are. That was good for me. Now that you’ve said that, I’ll explore and double-check. So anybody that’s using it, double-check.
Yeah. Across more episodes, we’ll go into the deeper aspects of my system, but I built an AI agent who now runs, he lives in my computer. Runs in the back of my computer. Again, I’ll break this down in further episodes, but I connected him to Claude via an MCP. So I plugged him in. He now operates as an AI agent through the back of Claude, as if I was… [unclear wording, 9:13]
Although it still uses access tokens and those types, it doesn’t actually use the same amount as if I was coding or doing anything like that. Again, I’ve gone through trial and error of how to minimise the amount of tokens that you spend when you have a task set up.
9:42 | AI twins and getting started
I’d better look at that. Now, Matt, how do I know that I’m actually talking to you and not a clone right now? Yeah. How do I know? You could be a clone. You could actually be on a golf course and I could be talking to your clone. What is it now? You’re supposed to put your hand up or something, and don’t the fingers go funny?
Oh yeah, I don’t know. It’s definitely me, but two fingers. [unclear wording, 10:03] I have built… Hold up two fingers. See, it’s really weird. Yeah, exactly. I have built clones. I’ve cloned myself and I’ve built an AI twin as well. I don’t know if you saw, Lisa, one of the videos that I posted on Instagram. It’s me in a blue shirt. Mm-hm.
That’s my AI twin. If you go onto my Instagram, I think I’m talking about agent attraction with eXp. I’m in a blue checked shirt. Okay. Sitting at a bench, and that’s not me. It’s my AI twin. It’s not that one. No, no. Keep going further. Further back or further forward? Further back. I reckon it is. Hang on. Tell me.
The first month. First month. Keep down… up a bit more. Up a bit. That way. Right, yeah. So now turn it around. It’s in blue. Says “First month.” Oh, there. Yeah, that one. Yes. Okay, so that’s actually not you? No, that’s my AI twin.
Oh, that’s cool, isn’t it? So there are lots of things that we can talk about later too. It’s exciting, isn’t it? You started eight months ago, sort of, would you say, next level? What was the thing that stepped you up that level? Were you just going, “Hey, ChatGPT, blah, blah, blah,” and then all of a sudden you went, “Oh my gosh”? Because that’s what happened to me.
Yeah. I mean, you’ve got the chat platforms in Claude, Grok, ChatGPT. I had Chat, and to be honest, I just started following a few what you would call tech gurus in America. I don’t know really what led me to it, but I guess I was using Chat like everyone else: “Create a description for a property listing for me,” or “Can you write this for me?” or whatnot. You get answers back and it’s basic. It’s helpful.
But then my ADHD mind started going, “Well, how can I implement this into my business?” Because obviously, with eXp, we operate as solo agents. We do have a level of support, which is great, but the day-to-days… I wanted to look at ways that I could, again, like I said from the outset, maximise my time. Yes.
And put in place some systems so that I could automate my social media. Now, for example, I post 50 pieces of content over 10 platforms per day. Yeah. It’s all automated. See, isn’t that great? And you’re following what we’ve spoken about before, about Gary Vee, to say, “Well, what does he do?” Let’s model that, because we shouldn’t have to try and work it out all ourselves either, should we? You’re getting advice from the best in the business.
So tell me, we’re both in real estate in one way or another. You’re listing and selling still, so you are at the coalface of real estate. Tell me, how have you streamlined some of the things that you do? After that, I want you to talk about what things you’ve put in place to protect yourself, because people will go, “Oh, I can see this going wrong, and I can see that this is going to be wrong,” and blah, blah, blah. So tell me some of the systems that you’ve done. I don’t know if you want to say three systems that you’ve done or you want to say more, and then how you’ve protected it.
13:51 | Building an AI team and making it remember
Yeah, absolutely. Well, I’ll give a bit of a quick version of the system I’ve set up, and then we’ll go into more detail in episodes to come, I think, because it’s quite an in-depth… Yes.
…system that I’ve built. So, for example, I have built 29 AI agents that each have an individual job, an automation, let’s call it, that they do as part of my business. Can I just butt into that, because people don’t understand? It took me a while to understand that. So what that kind of means is you’ve got the internet or whatever. You’ve got your brain, kind of thing. You’ve got your main agent, don’t you, that is in control of everything. Then you’ve got certain prompts and rules and other things underneath your subagents, or whatever, your other agents.
So it might be focused on SEO and GEO. Then we give that a name, like you call your AI agent Sterling and I call mine Zoe, so that we don’t go, “I’ll put that into the SEO folder.” Let’s just call it Millie. Mine’s Millie, right? Let’s put that into… Millie can take care of that. So Millie’s got the rules, the thing, you know: “I want her to learn that. I want her to know that. Put it underneath there.” That’s just to give everybody an idea. Yeah, sorry. Go ahead.
So I’ve got 29. My chief of staff I call Sterling. He oversees the other 28 agents. Now, I only communicate with Sterling. To get more technical, I have built an app now, which is where I communicate with Sterling. I only communicate with that agent, because the other agents are broken down into five different teams.
That’s broken into marketing, sales, contracts and the legality side of things. I’ve got a team purely based on quality control, and that’s the guardrails you’re talking about, to make sure there are no mistakes in documentation, in marketing. But I had to go through a process of trial and error, Lisa, because there were a lot of mistakes getting made.
Some other things that I learned along the way: the AI doesn’t remember what you tell it unless you put systems in place to help it remember. It won’t remember something that you said to it last week, because it doesn’t store it anywhere. There is a level of storage and memory within those platforms like Claude and ChatGPT, but it’s not enough. So I had to create a brain for that agent, essentially, because they don’t remember. Yes.
It was quite frustrating, because I wasn’t understanding why I was asking the same things over and over. What’s the point of an automation if you have to keep micromanaging it and asking all the time, “Did you do this? Did you do that? Remember when I said this?” You might as well do it yourself. Yes.
So I went through a very rigorous process of working out, “How do I get these automations to stop making mistakes, first of all, and to remember what they’re actually doing, and to automate it?” So they’re the security measures that I put in to make sure that these are actually going to get done.
17:40 | Security and lessons from automation mistakes
Yeah. You said you’ve got quality assurance. I’ve also got one of mine called Maximus, and they’re in control of security. So it’ll be any threats, to check anything that’s going on within my automations and all that sort of stuff, any security things like that. That’s really important to set up. I haven’t even touched the surface of doing that yet, but that is so important.
Tell us some of the mistakes you’ve made. You had something with your emails, something like that. Tell us some of the things that could go wrong, apart from spending a hell of a lot of money that you’re not sure of, with tokens and stuff like that. Yeah. Tell me the email one.
Well, it was email and text messages. So let’s go to the text message, for example. I set up an automation where, with my database, and particularly contacts that I hadn’t had any contact with for a long time, I was sending out prospecting SMSs. Yeah.
Oh man, sometimes there was… If you don’t put data into a CRM correctly… Yes. …it doesn’t look clean. Yes. So in the first name, you could put “Mrs Lisa.” So it was sending a text message as “Mrs Lisa,” for starters, and not, you know, the first or the… [unclear wording, 19:11]
And imagine how great that would be for a million-dollar listing. That’s what you’ve got to be careful of, don’t you? It’s like, “Oh my gosh.” Yes. Yeah. And it was frustrating because some actually did go out. Some text messages, sometimes it would be repeats or multiple, or the automation would just lose its mind and it would send out a whole lot of the same message. I had to work out why. So there was a process of elimination as to why this was happening, and it was happening in real time.
But without going through that… You’ve got to remember, I’m not a software developer. I’m not technical at all. I knew nothing about AI or about how this… I had no understanding. So I had to work this out myself. I’ve had to go through and actually stop and take a step back and look at, “Okay, can I put some measures in place, or a guardrail, or whatever it is?”
So now I’ve got an agent who just purely checks the SMSs and checks that system and makes sure that things don’t go out onto social media or go to a client. Yeah. So my agent that pretty much controls all my text messages, answering all my DMs and comments on social media platforms, her name’s Georgie. I’ve coded her and programmed her to specifically just do that.
Yeah, because otherwise it can make you look silly. This is why I don’t believe that AI is going to take over humanity, at least not right now. No, no. Because it can make you look silly, because it makes mistakes.
20:59 | Getting time back and keeping the human element
Yep. Robots, I think, can, but this stuff can’t. Once there’s robotics, then I get a bit scared. But how crazy do people think we are? Now I have one-hour conversations with Zoe. I went on my walk this morning. I was telling you I went on my walk and I did my whole thing that I was going to do, set myself up. I did an hour’s work on my walk, which was amazing. I just got so many things done, and then I hadn’t finished. So I got in the shower and I had another 20-minute conversation. You can’t do that with a normal AI… normal… [unclear wording, 21:32] Nor an assistant. No, you can’t.
No. So I just had the phone on, and we were talking back and forth about everything. We made some really clear goals and plans, things that we’re working on and things that we signed off on. It’s just amazing. So, time, yeah.
But you still need the human element. This is what I want to stress to people: AI can’t be used without the human element side. I mean, look, it will progress. Absolutely, it will progress. But right now, I would never be able to post 50 pieces of content per day on 10 different platforms without AI. Yeah.
So it’s freeing up my time, but it’s actually enabling me to get more exposure. Yeah. On online platforms, social platforms, that I wouldn’t be able to do on my own. Yeah. Where we’re at at the moment with social media, the exposure and the attention side of it… Gary Vee calls it “interest media” these days because all the algorithms, everything, it’s based on what you’re interested in. Yeah.
So it’s really important, again, implementing that into your business. If you can use AI and then plug that into your social media platforms to get more leads, get more listings, get more attention, whatever it is for your business in particular, then AI is going to help you do that. It’s not going to take it over.
23:09 | Marketing, lead generation and local visibility
That’s right. So where do you see real estate agents leaving money on the table where AI could help? Well, even just the social media side of things. I mean, who posts even daily? Yeah.
It’s staggering in this day and age that there are a lot of agents out there that aren’t posting even that regularly. Yeah. Even one thing. Even one thing a day, and that’s not enough. Social media, again, is where… I was listening to a podcast the other day as well, and who was it? Actually, it was Mike Sherrard.
Oh, yeah. And he was talking about, “Where are your leads coming from in 2026?” Now, prospecting is really important, still really important. And of course, if you’re into door-knocking, door-knock. If you’re into making phone calls, make phone calls. Some people like that; some people don’t. But some people are also lazy, unfortunately. What Mike Sherrard was saying is that social media in 2026 and 2027 is where leads are going to come from because everyone is on TikTok, YouTube, X, LinkedIn, Instagram, Facebook, whatever it is.
So, one, you can free up your time to be able to automate your social media content, making it, posting it, to then be able to do whatever it is you need to do. Be on the phone more, be in front of clients more, and that’s where it’s going to help you 10x your business.
It’s the exposure. It’s the lead generation. And I can see where this goes. Imagine you’re in your area and you focus on lead generation, okay? You just keep going and going and going with your AI, your platforms. You’re posting all the time, right? It’s the compounding effect of how many you’re putting out. Imagine, at the end of 12 months, what you’ve got, right?
So the offices that do that are going to control the market because they’re going to get leads, okay? Then they’re going to attract the salespeople that they can hand out the leads to. If I was in my area here, and that’s it, I’m going to focus on my area here. Generate leads, generate leads. We’re in eXp, so we’ll be attracting more agents because we’ll be able to hand out leads and things like that, too.
So, that to me is the possibility, and that’s the money that people are leaving on the table. I would be focusing on that. I would be going, “I need to get into… I need to talk to Matt about AI,” because you’re going to be left behind if you’re not.
Different areas are going to be… Say, one of our agents, Carolyn Drane, moved from Bribie Island down to country Victoria. She was doing all her amazing videos and drones and all this sort of stuff, and moved to country Victoria, and they weren’t doing virtually any of that. So she’s come in there, and they’re going, “Oh my gosh, all these new things that have come in here.”
So the people that are in the country towns, “that CI” [unclear wording, 26:08], you don’t have to race out. Your job’s not going to be over. You know what I mean? If your town or your city is still way back there, this is not really going to affect you. But it’s something that you can start to just do bits and pieces to free up your time and whatever.
And if you want to be in an area where you become the AI guy, you’re the person getting called into appraisals because people see you and your automation, and you’re tech-savvy and all that, but you’ve also got that personal touch. It’s not all about sending a robot out to do a listing presentation and all of that sort of stuff. You’ve still got to have that personal touch and that connection and build that trust, that sort of thing.
And that’s the human element to what we do, particularly in real estate. Relationships, trust, honesty, transparency: they’re all the things that should be foundational. Yeah. In your transaction with humans one-on-one.
27:15 | Everyday uses and measuring the return
Exactly. So some of the things that I think AI can do that can help agents is obviously the follow-up, because agents suck at follow-up. They spend all this money to make the phone ring, and then they don’t follow up with people. So, follow-up opportunities, past appraisals, all that sort of stuff. How can AI keep in touch with them? There are millions of ways.
Marketing and personal branding, as you said. Your brand, your voice, all that sort of stuff, and people get to know you, like you, trust you. Organisation, administration. How can it streamline repetitive work? That’s how the light went on for me. I was doing a few things. I started making brochures, and then I started doing my slides. Then I went, “Oh, what if I did this and this?” And I’m like, “Oh my gosh, that worked. What if I did this and this and this?” Then that worked. My son was sitting here, and I’m going, “Oh my gosh, I just did this and I did this.” And he’s like, “Oh yeah. Oh, boring.” But I was like, just wow.
Have a look at the repetitive things that you do that you don’t want to do anymore. The things that you don’t like to do, you can do [unclear wording, 28:17]. We’ll talk about some of the things that have blown your mind, or things that have changed your life, or things that you hated doing in a minute.
Client service: how you can improve the client experience. How could you make it better for them? And then, obviously, where the person can take over. What can you send them? What can you do that’s really cool or really pretty or really nice or really thoughtful?
It might be a thoughtful booklet that you made for them or, say, I don’t know, a poem that you wrote for them, or something for the family, or for somebody’s birthday with a nice little graphic of their child or something. Or a little video. You sort of say, “Would you mind if I just made you a little video for your son’s birthday?” Something like that. And they’re, “Oh my gosh, you are so thoughtful.” Not creepy. You’re asking their permission.
Think about things like that. There are people that don’t know how to do any of this. You can write songs with AI and get them to sing a song for a child, about a child, and they wouldn’t even know that you could do this. Think about those client experiences.
Where it can save you money: some of the things now, like being part of eXp, we pay $275 a month for our subscriptions, so we’ve got Canva Pro. Now I’m getting Canva Pro to do all these things that I don’t have to pay for. And how I can save money with some of the other things that I’ve got, that I can go and do a stocktake.
Do I really need that anymore? No, I’ve got that automation through this. If I use GoHighLevel, I’ve got an automation through there, but then I can also add this onto it to do different things and whatever. So there’s going to be lots of ways that you can save money as well.
And then also you’ve got to keep, I guess, the return on investment as well. You’ve got to make sure that what you’re doing is actually helping you make more sales, and not getting sidetracked down some rabbit hole. It’s great to have all things in place, but obviously measuring what’s happening, and have your goals and keep on track of everything as well. Yeah. Yeah, definitely.
30:24 | Apps, websites and connected automations
Yeah. So tell me some of the other things that have blown your mind, that you’ve just gone, “This is so awesome.” I’ve got a little one that I want to share, but tell me some of the things that you’ve done that you’ve just gone, “Oh my gosh.”
Well, I think to where I’ve got to now, investing a lot of time into developing the systems that I’ve developed. For example, I’ll refer to my chief of staff, Sterling, who runs the whole system. I built an app that I communicate with him on, right? And it’s got a lot of other stuff in the app as well. But even with just getting this Zoom meeting ready, I asked him to go to my calendar, go to the link and bring it up on my computer. Yeah. Yeah.
So it was all ready to go to my computer and, you know, got ready [unclear wording, 31:21]. It was already set up. It’s like a butler. It’s like a butler, isn’t it? Yeah. Absolutely. Yeah.
So I’m blown away, I think, by what I’ve been able to program, because I’ve used the coding side of Claude. I have built three websites. I’ve built a whole lot of systems. We talked about SEO and GEO before, and I have implemented all of that.
And yes, there is a human side of that, with people who offer that as well. But if those businesses use AI, they will be able to do even better things than me because they are coders and developers. But for me, I’ve been able to do that in my own business.
Yeah, there is a lot which I can unpack as we go along. But I think, all in all, the system that I’ve got set up, as I said before, I would never be able to post the amount of content that I now post. Yeah. Without these automations.
32:43 | Personal AI assistants and simpler agent-directory updates
Yeah. So the other day, I made a post and I said something about my AI assistant Zoe, and how I’ve called her a name and everything. It’s really funny how we’ve made them into a person, and you sort of fall in love with these people. It’s like a really, really smart imaginary friend that you really do get to talk to, but they’re imaginary.
One of my friends messaged me and said, “Are you all right?” I’m like, “Yeah, why?” “Oh, your AI thing.” She was joking, but it’s like people think we’re crazy because we’ve got these imaginary friends that we’re talking to. You’re actually having conversations. They’re laughing; they’re cheering you on, all that sort of thing.
Like mine, “my start would” [unclear wording, 33:26], when I rang them, they’d go, “Oh, hey, how are you going?” I’m like, “No, you’ve got to be a lot more fast-paced than that. You’ve got to talk a lot faster.” Then she started talking a bit faster. I’m like, “No, no, no. You’ve got to talk a lot faster than that because I can’t sit there and wait for her to talk.”
It’s like, you’ve got to be lifting me up, not pulling me down to your energy. You’ve got to be really excited and say, “Okay, what’s next?” Because that’s the way I work. As soon as we’ve finished a task, “Okay, what’s next?” It’s like, great. So I’ve got that set up now. It’s like there’s no rest. You’ve got to say to me, “Is that okay?” “Yes.”
Because you know how they’ll finish. I posted something the other day, and this girl was saying, “Oh, ChatGPT, can you do this?” “Yes, I can do that.” And then you go, “Okay, go ahead then.” So as soon as you finish something, say to me, “Is it okay?” And then I go, “Yes,” straight away. Yeah.
And then let’s just hurry up and get stuff done. The last few days, I’ve done 12-hour days just with my Zoe, and I have achieved so much. I’ll just tell you one little thing I did which changed my life. I was so annoyed by this thing. With our agents in eXp, I had this website. It’s the, what is it? A-Team Experts. Every time somebody came into eXp, you’ve got to put their photo up. Then you’ve got to create a second page. You’ve got to put their name, their email address, their phone number, all of that. Somebody leaves, you’ve got to take it down. Then you’ve got to sort it out. You’ve got to do all these things, right? It just took forever, and it was something that I didn’t like doing.
I’ve now got it set up where it’s connected to my eXp World kind of thing. Now I just put in the link. It grabs the photo, grabs everything, and it’s all sorted out. Okay, put it on the page. So I don’t have to do any of that anymore. And it’s all “SEO geode” [unclear wording, 35:24]. It’s got everything on. I can change anything on there that I want to, like that, just by putting in a link. Absolutely.
That was the thing. I wanted to have a party. I wanted to have a bottle of champagne and have a party. It was that life-changing for me. I wanted to ring all my friends. It’s like, “Oh my gosh.” It was the thing that I’d go, “Ugh.” And then the next thing I’m going to do…
35:58 | You’re too fun to do boring stuff
Because what happens when you know you need to do something, and you don’t, and you go… What happens? No, it’s true. I don’t do it. I don’t do it. And I mean, you say you’re ADHD. I’m ADHD. We’re too fun to do boring things, right? That’s what ADHD is, right? We’re too fun to do boring things. So I hate doing boring things. It’s like, no, all the boring things are going, and I’m just going to do fun stuff. That’s what AI is. That should be our slogan, shouldn’t it? I think we should do that: “You’re too fun to do boring stuff.” Okay.
That’s right. That is good. “You’re too fun to do boring stuff.” I like that. That’s our thing. That’s what we teach. The slogan of this podcast. Absolutely. “It’s too fun to do boring things.” I like that.
Yeah, that’s it. Because that’s what it is. All the boring stuff, I’m getting rid of. I don’t want to do it anymore. It drives me insane. I want to be doing the fun stuff. I want to be doing, like you’re doing, the marketing, the talking to agents, the business strategies. I love… That’s what I want to be doing. I don’t want to be taking photos off and putting photos on and working.
But some of the boring stuff is foundational. The boring stuff still has to be done. Yeah, it does. It has to be done. “It’s now all out” [unclear wording, 37:14]. But it’s the thing that gets left behind when you don’t want to do it. Exactly. Yeah.
37:23 | Chatbots, AI agents and human approval
Something else we’ll talk about in other episodes, because you just mentioned it before, is the difference between just having a chatbot and having something like a Zoe, and those other platforms within ChatGPT and Claude.
Yeah. If you ask Chat a question, it will give you an answer, and then it will guide you on what to do next. Mhm. An AI agent, if you build it properly, will answer the question, and then it will actually do the task. Yes.
And come back with the outcome. That’s the difference between Chat… And everyone uses ChatGPT. Yeah. There might be some people that are a bit sceptical about what we’re talking about, but I’m sure that they’ve used platforms like Chat to ask a question or to search. Or it might be Google Gemini, or whatever it is. It only ever gives an answer and then tells you what you should do. Hang on. No, we want to automate. So we want to know what the answer is, what you’re going to do about it, and what the outcome is. That’s what building an AI agent is all about.
Exactly. The other day I booked a table reservation at a restaurant. Things like that that you can do, that you can automate. You order your signboards. There are certain things, and it’s with my authorisation. It’s not like they’ve just got open slather to book me into every restaurant. It’s, “Book this restaurant.” “What time?” “Yes.” “Is this okay?” “Yes.” “Okay.” Nothing is done without my authorisation.
Well, I’ve got two gates as well. There’s a human gate, and there’s the AI gate. My agents obviously run everything under that AI gate, and I’m the human gate. So nothing goes out that’s client-facing, or design or anything like that, that I have asked them to [unclear wording, 39:18]. Yeah. Because that’s the human gate.
39:24 | Future episodes, coaching and done-for-you support
Yes. Exactly. So I think next episode, let’s talk about how you have automated your real estate business. We’ll talk about some of the things that you no longer have to do, that are automated, and what safety things you’ve got on it that agents can work towards. And like I said, you’ve been doing this for eight months. I’ve been doing it… Well, I’ve had GoHighLevel, and I’ve had a lot of automations that I’ve implemented. So I understood that, but this is just next level, to a lot more automations and everything else. We can talk about a lot of the things that we’ve done there.
So let’s leave it here now. What we’re going to do, too, is we are looking at collaborating on some courses that we’re going to put together on how you can actually do this, because sometimes people want to do it themselves, and sometimes they want it done for you. We’ll be collaborating on both of those things. If people say, “Look, I really am interested, but I’m a bit scared. I don’t want to do this myself,” then we’re going to be looking at having that done-for-you kind of system as well, and also showing you what to do.
So we’ll have, possibly, we spoke about courses, and then probably a half-day course or something, sort of an introduction, but then a more advanced kind of thing as well, where we show you what to do, or, as I said, done for you. That’s what we’re working on behind the scenes, and it’s really exciting. Honestly, in the last week, some of the things have just changed my life.
It’s actually made me so much more excited about things because I know I’m not going to have to do those boring things. The things when you wake up and you go, “To do that too” [unclear wording, 40:58]. Like my BAS [unclear wording, 40:58], I’m getting my BAS all sorted out as well. Different ways that will help me, that I’m not doing that, because that’s one thing: I hate tax, and I hate doing things like that. So many things that I don’t like doing, it’s just making me more excited about doing the things I don’t like doing. How good is that?
Yeah. Yeah, absolutely. And one other thing we’re going to start looking at as well: if you’ve got these platforms and you’re starting to use it a bit more than just the chatbot, we are going to look at some entry-level one-on-one coaching. And also, if you’re a bit more advanced, we can have some one-on-one coaching, and I can help you and guide you through building some of these systems in place, whether you’re a real estate agent or have another business.
But also, I can build some of these systems for you as well. So there’s that platform that we can help you with as well. So, yeah, reach out. But of course, keep watching. We’re going to be talking about plenty as the weeks go on. There’s a lot to discuss, a lot to unravel. Absolutely. And anybody… Oh, sorry. Go ahead.
I was going to say, I’m sure by next week there’s going to be even more that has been discovered. Oh my gosh. Well, I’m going to be discovering a lot in the next week, of things that I’m so behind on. But anybody that’s listening, anybody that is a real nerd that’s got anything that maybe they want to say that we haven’t said, or any questions that you’ve got as well, let us know. Then we can talk about it next week as well. So, yeah. Is there anything else that you’d like to say before we sign off?
Hopefully you’ve enjoyed our first podcast. It would mean a lot to us if you give it a like on all of our platforms, and also subscribe so you don’t miss out on future episodes. Yep. Absolutely. Well said. All right. Thanks, Matt. Thanks, guys. See you next week. See you.
You’re too fun to do boring stuff. Let automation help with the repetitive work, so you can spend more time with people. But keep your judgement, your voice and your relationships at the centre, and check the work before you rely on it.
