A business plan is your roadmap for success.  

As the saying goes, if you fail to plan, you plan to fail. 

Your business plan must give you clear direction to achieve your goals and to stay on track throughout the year. 

This leads me to ask… Where are you focusing your time, money and energy in 2023? 

What are your goals for the year? 

2023 will only be a successful year if you have a solid plan to guide you. 

And as a real estate agent, you must always think like an entrepreneur.   

Get Started

I’d like to help you get started.  Register for your Free Real Estate Business Plan Workshop that includes your customisable Real Estate Business Plan right here:

It’s important to know where to direct your time, energy and money in 2023. 

As we know the housing market can be unpredictable. 

We need your results to be predictable. 

We need to be prepared for the ups and downs of the market, and one way to do that is to have a solid business plan as a foundation to drive your business forward. 

Your customisable business plan details what and how.

By taking the time to create a business plan, you will be creating a crucial tool to help you define your goals, strategies, and tactics for growing your business. 

It also allows you to identify potential challenges, and opportunities and gives you detailed plans for how to address them. 

You can increase the chances of success for your real estate business. 

Your business plan, regardless of length and complexity, should include certain key elements:

• An overview of your business 
• Your vision
• An overview of your local real estate market
• Client analysis
• A marketing plan
• A financial plan
• Your competitive advantages – what do you do that no one else does
• A personal development plan
• How you will execute your plan – What’s it going to take to get you there?
• A plan to set KPIs with a test and measure plan (how are you tracking all your numbers?)

Schedule your Free Real Estate Business Planning Workshop along with your customisable Real Estate Business Plan:

Get ready to step through some key things you must know to succeed as an agent in 2023 – 

• 12 keys to generating leads and sales
• 8 Things you need to get right in real estate
• 5 secrets for faster results in real estate
• How to reverse engineer your goals
• 13 lead magnets you can use in your marketing to attract sellers NOW
• The number one thing you must do to recession proof your business
• 3 steps to reaching your goals in real estate
• The number one weakness of nearly every real estate agent

To schedule your free Business Plan Workshop by Lisa B.

In this workshop you’ll customise your own tailored business plan to suit your goals and your business. 

No one business is the same and we’re here to accommodate that.

This business plan workshop is 100% free.  

The post Your Real Estate Business Plan for 2023 appeared first on The Real Estate Club.

Building A Personal Brand 

Building a PERSONAL brand is imperative for anyone these days – and especially for real estate agents.

Why? Because it allows us as agents to stand out in competitive markets.  

As you would know, the aim of having a recognised personal brand is to be regarded as established, trusted, knowledgeable and a credible resource in your local community.  

A strong personal brand allows you to have top of mind awareness in your marketplace.   

That is the goal.  

Of course, when you increase your visibility both offline and online, you are showcasing your results and with consistency, this will ultimately grow your business.

 One of the key benefits of building your personal brand is that it allows you to differentiate yourself from your competitors.  

In a crowded market, it can be difficult for you to stand out and attract new clients. 

By building a personal brand, you can highlight your unique skills, expertise, and personality, which can help you attract clients who align with your values and approach to real estate.

When you think of promoting yourself, think of it as promoting you and your resume.  This is effectively what you are doing.  

Our first job before we get to sell any real estate is to sell ourselves to the vendor.  We need to convince them that we are the best person for the job.  

You need to sell yourself! 

This can be achieved through various marketing strategies such as social media, networking events, and content marketing. 

By consistently sharing valuable and relevant content, you can establish yourself as a thought leader in the industry and therefore attract more clients.

 Building a personal brand can help you grow your business by attracting more clients and building trust and loyalty with current clients. 

When clients trust you and they have confidence in you, they are more likely to refer their friends and family to you and continue to work with you in the future.  

We all want referral business, don’t we! 

If you would like to know more about building a personal brand, please go to www.TheRealEstateClub.com.au.  Here you will find a free workshop and business plan.  

We also cover many aspects of personal branding and marketing.   

The post Building A Personal Brand appeared first on The Real Estate Club.

Local Search Engine Optimisation

What Determines Local Search Ranking with Google?

46% of all searches in Google have “local intent” – 76% of consumers that search for something local on their phone visit or contact the business that day. (Google).

Local search is vital in your SEO strategy. 

You need to target customers in your specific region, postcode, city, or suburb. 

Local SEO will dramatically improve your rankings and visibility in local search results such as Google’s Maps.

 Local SEO has a set of unique ranking signals, including:

• Where the person is searching from
• NAP citations
• Presence of Google My Business listing
• Keywords used in Google My Business Profile
• The sentiment of online reviews
• Keywords used in online reviews
• Number of “check-ins” at that location
• Shares on social media
• Google Maps star rating for that business

Google Reference: (https://support.google.com/business/answer/7091 )

How Google determines local ranking

Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best match for your search. For example, Google algorithms might decide that a business further away from your location is more likely to have what someone is looking for than a business that’s closer, and therefore they will rank higher in local results.

Relevance

Relevance refers to how well a local Business Profile matches with what someone is searching for. Therefore it helps to add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.

Distance

Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what they do know about their location.

Prominence

Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.

Tip: There’s no way to request or pay for a better local ranking on Google. Google does their best to keep the search algorithm details confidential, to make the ranking system as fair as possible for everyone.

Summary

Your Google Business Profile should be your NUMBER ONE priority for ranking in the map pack in your local area.

For your FREE Business Plan Workshop – Register Here  Click Here

The post What Determines Local Search Ranking? appeared first on The Real Estate Club.

With the internet fast becoming all about voice – You only have to look at Google Home, Alexa and Siri.  Voice is the way of the future. 

But you can’t be boring!  I will show you how to have an entertaining show whilst becoming the most well known real estate agent in your area.  

In order to have top of mind awareness with your potential customers…… you have to have a brand that is welcoming and marketing that is engaging and enticing.

That’s not that hard to do…. and yes.. one way you can start is by having your own real estate podcast show.

What are the benefits of having podcasts in your Real Estate business

• It can be very cost effective
• You will have a clear point of difference to your competitors
• Podcasts give you instant authority
• You will be recognised as the expert with your own real estate show on stations like itunes, Overcast and Stitcher – Eg XYX Real Estate Show – Or John Smith Real Estate Show

• You have instant credibility
• itunes alone has access to over 800 million users (2013 statistics)
• You are showing you are current with up to date marketing techniques
• You are actively promoting yourself and your company – you are building on your brand
• You are working on your business (not only in your business)
• You are using keywords and helping your company be found on search engines
• You will attract markets that you will not have attracted in any other way
• It’s easy – some agents would love to produce video but are just too scared to get in front of the camera. Podcasts are much less threatening as you are not in front of a camera
• You can be less formal – you will be having a conversation to your listeners in a way that is more authentic to who you are
• Podcasts are audio only. So….. You don’t have to wear makeup, get your hair done or wear business clothes
• You can use your podcasts as a ‘listing tool’. If you are trying to secure a listing with a potential vendor – you can offer that if they list with you, you can do a half hour podcast specifically about their property to be syndicated to 3 podcast stations. Giving them huge exposure on your website, social media channels and podcast channels
• You can target your content to your market
• One of the best things about podcasts is that it’s a fantastic way to repurpose your material – you can transcribe the podcast, you will have the podcast on a number of channels and you can create a video from the audio you have.. your  material is blasted everywhere on the internet.  As we know, Google loves fresh content.

What should you talk about in your podcast?

Podcast ideas –

You can choose a theme  –

• Top 10 tips on how to sell your home – How to choose the method of sale right for you
• Top 10 tips on how to present your home
• Top 10 tips on how to choose a real estate agent
• Top 10 things to do when you are buying a home
• Top 10 tips on how much should you pay a real estate agent

You can interview industry experts under the same theme –

Please find some videos I did a long time ago… 

• Top 10 tips from an architect
• Top 10 tips from a property valuer
• Top 10 tips from a mortgage broker
• Top 10 tips from a property photographer
• Top 10 tips from a buyers agent
• Top 10 tips from a property manager
• Top 10 tips from a pest and building inspector
• Top 10 tips from a interior decorator
• Top 10 tips from a property developer
• Top 10 tips from a property investor
• Top 10 tips from a landscape gardener
• Top 10 tips on buying and selling from a real estate agent
• Top 10 tips on buying and selling from a solicitor/conveyancer 

You are promoting local property businesses and tapping into their networks at the same time.

Interview ‘local celebrities’ – People who are well known and interesting 

• You could interview older people to get their thoughts on how the area has changed

Feature a local business at the end of every podcast.

• You could have a paid sponsor as your podcast introduction.

Feature properties – property of the week

• Either have a show exclusively for your property of the week or you could have every podcast end with a property of the week.

If there is something that’s happening in your area that residents need to know about –

Talk about it on your show.. eg they are proposing to close off your main street and make it a mall…

Weekly Market updates –

• What’s happening in the market where you are RIGHT NOW?

Find some listings!  Are you looking for a certain property for a particular buyer?

• Let your listeners know what your buyers want, they might be able to help  you find your buyers their ideal home.

• Interview some buyers that are desperately looking for the right home for them.  Ask them what’s happened so far, why haven’t they found their ideal home… what they are looking to buy..

Record a show telling everyone what it’s really like to live in your area

Do suburb profiles – highlight each suburb with what it has to offer.

Always test your results – 

If you are putting out podcasts regularly and you are not getting a lot of followers, think about the following..

• Are your topics interesting enough?
• How do you sound?  How is your delivery?  Ask for honest opinions.
• Have you got your podcast on a prominent location on your website?
• Are you sending a link to your podcast out on your newsletter and property alert?
• Are you using social media to drive traffic to your podcast?
• Are you using hashtags, keywords etc
• Are you running Facebook ads?

If you are satisfied that your content and your delivery is good but your aren’t getting people to your site, then you need to assess your marketing.

Who else uses podcasts that you may know? 

Do you want your own podcast?

Click here and get started

Lisa B will help you build a massive online profile easily.

If you would like the online course click here

If you would like coaching on your online presence click here

If you would like your own podcast channels click here

By the way….    What’s your favourite podcast show?

What’s your thoughts on using podcasts in real estate?

The post Podcasts for real estate agents – Ideas for podcast topics appeared first on The Real Estate Club.

When I discuss online marketing with Principals of Real Estate agencies, some business owners say they will not allow their staff to push their own names online. They will not allow their staff to become a brand within their brand.

I completely understand. When someone starts a business, it’s their vision, it’s their dream. They risk everything and they put everything on the line to make their dream a reality and they want to give the business 100%.   They want their staff to give their business 100%.

I totally understand this way of thinking. I have been the Managing Director and Principal at a number of Real Estate offices and I have had many staff. I was exactly the same. I was dead set against staff engaging in any kind of self-promotion. I wanted everyone to focus on the office name and the office brand.

My thinking has changed as times have changed. Customer behavior has changed.

I want to give another perspective to this situation. I want to turn things upside down and look at things in a different way.

 How CAN staff members who promote themselves individually be good for

1. the principal of a Real Estate Agency
2. the staff members and
3. good for the office?

You will soon see the situation can be a win-win.

We all know that the online world is where our customers are. We know that a high percentage of our customers search Google to try to get to know someone more intimately before they engage them. People want to know people.

For this reason, staff need to have an online profile.

Let’s discuss 2 ways that an online profile can be organised.

The First Way – The Office Initiative

The principal can organise staff members to build their profiles through the company website. The office can have dedicated pages to promote their staff. No, I’m not talking about a one paragraph introduction on the ‘about us’ page. These days this is totally inefficient. The profile has to be for ease of explaining, equivalent to a resume – It needs to have an outline of their experience and then content to substantiate the claims.  I recommend that staff also have access to their own blog pages that they can add content to. Staff members will be given strategies to use, whereby they can easily promote themselves and the office. The office could set up social media pages for the salesperson to hand over to the salesperson to manage. Eg Youtube, Facebook, Twitter etc.

Who owns the content?

If the office organises the profiles, there would be agreements between the office and staff members that the profile pages would remain the intellectual property of the office. Should the staff member leave employment under this structure, the office would simply delete their pages. If the office sets up social media pages for the staff member to manage and hand to the salesperson, the office would make it clear that the pages remain their intellectual property. Should the staff member leave, these pages could be transferred to someone else to manage. This way the office still has control of the content and what the staff members display. The owner of the business maintains control.

The Second Way – Staff Initiative

The second way that staff members can promote themselves, is through their own efforts and generally at their own cost. (Or buy negotiation within the office). I find when it is done this way, that is when the staff member is the one driving it, they have more incentive to learn and to promote themselves.

Generally, if the staff member pays to have these pages set up, they will own them. If they leave the office, they will keep them. The office may not like this arrangement, as they could lose some control over what’s displayed on the site.

The office needs to know that they really can’t stop someone having their own website in their own name, they can’t fight it.  They can however stop them using the office logos.

If the staff member is organising their own website, if they want to use the office logos, they should seek permission from the principal. If the office is not comfortable having the logo on the pages, the staff member would then purely promote their own name and own phone numbers.

If the office does not want their logos displayed, for fear of damaging their brand, the office could still allow staff member to have links to the office website. For example if a salesperson has a tab on their personal website that says “My listings” then when the user clicks on the page,  they are diverted to the salespersons listings on the company website.

What are the Benefits

What are the benefits to a principal with regards to their staff being active online –

Staff promoting themselves – If the office has 5 staff members, there are 5 more people helping to promote your office and your name.

Google – When you are creating fresh content on a website, it helps with your Google ranking.  Google loves fresh content. You have your staff pushing your name.

Online Leads – When staff are getting online leads, you both win with new listings and sales.

Staff Retention – When staff members have a big online presence tied to your company name and their profile is working for them, they may think twice about leaving the office to go somewhere else. Focusing on staff retention is paramount in a small business.

Conversion of business through trust – In this day and age, you don’t have to have met someone in person to trust them, to feel like you know them and to like them.   That’s the power of the internet. Do not underestimate the power. People can like you, know you and trust you without ever meeting you.

Links going to your page.  When your staff members put links to your office website, Google loves it.

Some principals are dead-set against allowing their staff to promote themselves.  Have you found this?  What are your thoughts?

Lisa B. helps real estate agents to build their business online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

If you have any questions – Message us HERE

Real Estate Marketing Academy 

Join Here

The post There Will Be No Self Promotion Allowed In My Real Estate Office appeared first on The Real Estate Club.

Welcome To The Real Estate Marketing Academy Family

The Real Estate Marketing Academy is a ten week interactive video-based training program teaching smart real estate agents how to get more listings and make more sales using the internet.  You will discover how to make your job easier and how to use your time, much more efficient.

Whether you are new to real estate or you have been around a long time, The Real Estate Marketing Academy is going to help you to take your online marketing to the next level.

We will challenge your current way of thinking and expand your mind to see things that you never thought were possible. If you’ve been in real estate a while, we will help you to focus on creating a new passion and excitement for your business. If you are new into the industry, we will help you form the foundations of your exciting new career.

Each week we will release videos and worksheets and we will go step by step through the weekly modules.

You will work through all of your modules from the comfort of your own home.

All the video tutorials are extremely easy to understand.   We have checklists that show you step by step in writing what you need to do. There are also worksheets that you can print out and complete.

We are going to build your profile and we are going to make you FAMOUS in your area.

What You Receive – Power Profile Building Resources

• Dominate The Internet Online Course – Step by Step Video Tutorials –  The Dominate the Internet Online Course gives you strategies and information to assist you in building your profile EASILY.  Everything you need to know about Internet Marketing for Real Estate Agents.
• How To Build A Massive Profile And Kick Arse Online – Special Report – This report compliments The Dominate The Internet Online Course.  This is a detailed internet marketing report and checklist that you can tick off as you go.
• Real Estate Video Domination Online Course – More ways to Power Build Your Profile.  Over 26 ways to use video in your Real Estate business – Everything you need to know about video marketing.
• The Boardroom Series – You will receive The Boardroom Series of Interviews with our online marketing experts.
• Access to our Facebook Group – Anything you have questions about, will be answered in our group.  
• Step by step video tutorials, various transcripts, workbooks and loads of special bonuses

When Do We Begin?

The first phase will be released as soon as you enrol, the material will be released over a 10 week period. We will release just the right amount for you to work through.  In between we have two weeks break where you will be able to catch up if need be and also implement what you have learnt. We release the content this way for a number of reasons:

One – We want you to finish the course and we don’t want you to get stuck in overwhelm.

Two – We want to make sure that you are ‘getting it’ and that everyone is at the same stage.

Three – We want to make sure that you have the support of The Real Estate Marketing Academy Facebook peer group.

Four – We don’t want anyone jumping ahead and not understanding the context of what it is that needs doing.

What if you fall behind?

That’s why throughout the 10 weeks we will put some time aside to catch up and implement what we have learnt.

During the 2 week break, you will have time to review the material, catchup if you have fallen behind and you will be able to implement what needs to be done. We will not be releasing any new content in this 2 week period. Remember once you have gone through the program, you can go back to the material as often as you like –  For life!

For more information

Please click here

The post The Real Estate Marketing Academy appeared first on The Real Estate Club.

How to get more listings & make more sales.  

Lets talk generally speaking… How do we get more listings and more sales?

We focus.

We focus on the things that are important.   We focus on what matters.

That means we need to get better in certain areas of our profession.

We need to focus on our Categories of Improvement.

As Real Estate salespeople, sometimes we feel we need to search to find the next new thing….

We search for that one thing that will give us the head start on our competitors.

In reality we only need to focus on a few key areas.

As  salespeople we need to focus on these areas –

        Prospecting – looking for potential sellers.

Presenting – Become an amazing lister – always work on perfecting your listing presentation.

Marketing – Always be marketing!

Sales / Closing / Qualifying leads – Get better at qualifying your leads, work on your closes.

Time management – Be respectful of your time – don’t waste time doing something that you can delegate.

Follow up – Have procedures in place where you follow up clients and potential clients.

Training / Knowledge / Growth – Always be learning.

Aim to improve by 10% in all areas.  This will substantially improve your career.

How will online marketing help you with your categories of improvement to win more listings and make more sales?

         Online marketing and technology can help you by –

         Prospecting – Become famous in your area – Become the agent that sellers call.

         Presenting –  Have detailed information online to assist potential clients to understand your philosophy to business.

         Marketing – Market yourself, your business and your property.

        Time Management and Follow up – Stay top of mind with potential clients – Keep in contact with your customers through technology, your newsletters and automated follow up. Use technology and online marketing to keep in contact with potential clients.

         Sales / Closing / Qualifying leads – With detailed and targeted online marketing, you will attract more potential sellers and buyers to your site.

Are you ready to get your online profile really working for you?

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

How can we help you right now?

Check out our product range HERE

If you have any questions – Message us HERE

The post How can the internet help you get more listings and make more sales? appeared first on The Real Estate Club.

Real Estate Agents that Rock

Our first interview in the series is with Danelle Wiseman.

Please check out her interview  HERE.

If you work in an area that has a high percentage of absentee owners, Danelle will give you some tips.

Danelle is a real estate agent and she rocks in many ways – She rocks as an agent and as a business person.

She has some great things to say and we even give Hilton D Gold a plug.

Danelle is a Real Estate Agent at Ray White Caloundra 99 Bulcock Street Caloundra 4551, QLD

Real Estate Agents That Rock

We are interviewing Real Estate Agents all over the country.

Will you be next?

If you would like to boost your profile online, enquire about being part of our series

Email us  –   HERE

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

How can we help you right now?

Check out our product range HERE

If you have any questions – Message us HERE

The post Real Estate Agents That Rock – Lisa B. and Danelle Wiseman appeared first on The Real Estate Club.

Real Estate Marketing at it’s best

Are you a purple cow?

Do you want to stand out with your marketing?

Click the picture of the book above and grab it now.

Seth Godin

Purple Cow

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

How can we help you right now? Click Here

If you have any questions – Message us Here

Lisa B – Facebook – Click Here

Lisa B  – Linkedin – Click Here

Lisa B – Twitter – Click Here

Lisa B –  YouTube – Click Here

The post Online Marketing For Real Estate Agents appeared first on The Real Estate Club.

Definition according to Wikipedia –

1. Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.     Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.So basically what this means – Hootsuite gives you the functionality to manage the information that you want posted to multiple social media platforms, from one place.It is great if you have many social media accounts.

   Lisa B. helps real estate agents to use the internet to kick butt online.
   Prepare – Position – Profile – Promote – Profit
   It’s easy when you know how.
   How can we help you right now?
   Check out our product range HERE
   If you have any questions – Message us HERE

   

   Lisa B.

    

The post What is hootsuite? appeared first on The Real Estate Club.

in real estate?

 ‘Whenever you find yourself on the side of the majority,  

it is time to pause and reflect’  

Mark Twain

My take on the 4 Hour work week for real estate 

The new rich create lifestyles in the present, using the currency of the new rich

Time

Mobility 

Technology 

We are going to explore  the art of lifestyle design

A major point Tim makes – 

Life doesn’t HAVE  to be so hard

People convince themselves that life has to be hard and that work has to be hard

Let’s resign from the 10 to 14 hour work days

6 – 7 days a week

Let’s work on having more time off through technology, leveraging, outsourcing  and systems

Let’s do what others think is impossible

Let’s make it a reality

What do people want?

Destination – people don’t want to be millionaires, they want the lifestyle money can buy

It’s freedom

Separate income from time and create a lifestyle

Most real estate agents suffer from a lack of time

Goal is about fun and profit

The perfect job is to automate making money

It’s about deal making

Just so we are clear here before we start…

I’m not talking about only working 4 hours a week in real estate sales.

I’m talking about using the principles that Tim teaches to cut down your hours,

automate your systems and have more holidays

Enjoy work and have a life.

Further updates to follow

 ‘I’m not nervous – I’m excited’

Tim Ferriss

Lisa Tremolada shows real estate agents how to kick butt on the internet.

How to have a massive point of difference.

How to stand out from the crowd and how to attract sellers to them.

After reading Tim Ferriss’s book  The 4 hour work week, it literally changed my life.  I had owned numerous real estate offices in the past and after reading Tim’s book, I decided then and there, that I wanted to change my business model to a virtual business.   A business that I could work from anywhere.  I wanted it, that my location did not determine where and when I could work.  So I started implementing the principles of the book.  I also kept in mind throughout the book, how I could apply Tim’s theory to the real estate profession.  My quest is to give real estate agents the tools to work less hours and make more money.

If you are interested in seeing how you can take your

internet marketing to the next level –

Click here

The post How does the 4 hour work week work in real estate? appeared first on The Real Estate Club.

 Strategies, tips, tricks and ideas on real estate online marketing.

Steve Hodgson Ray White Springfield attended  Lisa Tremolada Dominate the internet.

This is what he had to say….

Hi, I’m Steve Hodgson from Ray White Springfield.   I attended Dominate the internet with Lisa B. today.

I wanted to take a lot away from it with regards to social media and video, and some of the strategies I can impement from attending Dominate the internet today are fantastic.

I would thoroughly recommend anyone wanting to know more about social media to get in contact with Lisa.

Thank you

Steve Hodgson Ray white real estate Springfield

If you are interested in learning online and at your own pace at home – our complete online course is available right here.

Click Here

Lisa B. – Real estate online marketing –  Real estate social media trainer

The post Social media real estate trainer – Lisa B. – Testimonial from Steve Hodgson appeared first on The Real Estate Club.

Michael Conrick from Platinum Properties attended Real estate social media, real estate video marketing and real estate online marketing training day –

Dominate the internet with Lisa B.

This is what Michael had to say..

Hi, I’m Michael Conrick from Platinum properties.

Had a fantastic day with Lisa, learnt all sorts of things with videos, Facebook, blogging. Just got to take the time now and get it cracking.

Thank you Lisa

And if you are interested in taking your marketing to the next level – check out the best online marketing program here –

Click Here

Thank you  Michael Conrick – Platinum Properties Runaway Bay

Lisa B. – Real Estate Social Media Training –  Real estate online marketing ideas

The post Real estate social media training – Lisa B. – Micheal Conrick testimonial appeared first on The Real Estate Club.

This is how easily some people can be offended…

A real estate agent had an ex client on Twitter – the relationship somehow turned a little, due to a property management issue – as can happen with property management.

The agent somehow attracted a virus through Twitter – now the ex client is persistently receiving  messages via Twitter from the agent.

The ex client is now writing letters to the franchise, every employee of the franchise, the governing bodies, everyone you can think of, saying that the agent won’t stop messaging him on Twitter.

The agent has not been sending anything, they have barely made any updates..

The ex client is going to extremes to get his message out there.

This is not the agents fault.

This demonstrates that you must really focus on protecting yourself as much as you can online.

Make sure you are working on your brand protection strategies.

Lisa B. shows Real Estate Agents how to dominate the internet in their area.  How to work less hours and make more money using the internet

For the most thorough real estate online marketing course there is

Click Here 

Lisa B.

The post Brand protection in Real Estate appeared first on The Real Estate Club.

 Make sure you have your phone number on your website!

This may seem like an obvious thing to say.

Yes it is.

Well….  I just went to a real estate agents website and their phone number is not there!

It’s not displayed anywhere on their website via my phone. On my laptop it’s visible, however my phone does not pick it up.

Check your website now for the ‘obvious’ on all of your devices.

Preferably for a real estate website, have your phone number clearly displayed on ALL pages.

Also make sure on a phone, you can click through on the number to call.  Make sure that the phone number is a link, and not a graphic.

Not having your phone number on your website correctly, could be costing you business.

Lisa B.  shows real estate agents how to build a massive online profile and shows you ways to use the internet to work less hours and make more money.

Check out the most thorough real estate online course available

Right here

The post Worst real estate website mistakes appeared first on The Real Estate Club.

Article from Richard Taylor –

Director and Talent Supplier from Real Estate Jobs Search – “Recruitment Specialists for the Real Estate Industry” 1300 219 522

How Nikki and Richard have used Linkedin

In 2013 social media continues to dominate the market place, especially in the recruitment industry as we move further away from traditional methods of locating talent. Gone soon will be the days of an employer or a recruiter placing an advert on a job board and waiting to see what the response, or lack of, will be. We are seeing a huge shift towards social media and recent studies have shown that high percentages of employers are viewing various social media platforms prior to making hiring decisions.

As a professional in a competitive industry, and I guess who isn’t, one of the stand out social media sites is LinkedIn. Having been a member for well over 5 years we have found that LinkedIn has continued to evolve over time and is now a powerful source of information on over 3 million Australians alone.

So this then begs the question – have you updated your profile on LinkedIn lately, if at all since you joined? Your profile is your opportunity to show the world what you are about, if you like your very own electronic business card so why wouldn’t you take the time to make it look its very best. Remember if someone is looking to hire you this is a site that they will probably visit amongst others so make sure your “billboard” is the best it can be.

LinkedIn is all about connecting, but before we connect, we look for what we have in common.  That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote you – a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality.  Brands build trust by using an authentic voice and telling a credible story.

Here ten tips to help you do the same.

1. Don’t cut and paste your resume.

LinkedIn hooks you into a network, not just a human resources department. You wouldn’t hand out your resume before introducing yourself, so don’t do it here. Instead, describe your experience and abilities as you would to someone you just met, and write for the screen, in short blocks of copy with visual or textual signposts.

2. Borrow from the best marketers.

Light up your profile with your voice. Use specific adjectives, colorful verbs, active construction (“managed project team,” not ”responsible for project team management”).  Act naturally: don’t write in the third person unless that formality suits your brand.  Picture yourself at a conference or client meeting.  How do you introduce yourself?

That’s your authentic voice, so use it.

3. Write a personal tagline.

That line of text under your name?  It’s the first thing people see in your profile. It follows you in search hit lists.  It’s your brand. (Note: your e-mail address is not a brand!) Your company’s brand might so strong that it and your title are sufficient.  Or you might need to distill your professional personality into a more eye-catching phrase, something that at a glance describes who you are.

4. Put your elevator pitch of work.

Go back to your conference introduction. That 30-second description, the essence of who you are and what you do, is a personal elevator pitch. Use it in the Summary section to engage readers. You’ve got 5-10 seconds to capture their attention, the more meaningful you summary is, the more time you’ll get from readers.

5. Point out your skills.

Think of the Specialties field as your personal search engine optimizer, a way to refine the ways people find and remember you. This searchable section is where that list of industry buzzwords from your resume belongs. Also particular abilities and interests, the personal values you bring to your professional, even a note of humor or passion.

6. Explain your experience.

Help the reader grasp the key points, briefly say what the company does and what you did or do for them. Picture yourself at that conference, again. After you’ve introduced yourself, how do describe what you do, what your company does? Use those clear, succinct phrases here – and break them into visually digestible chunks.

7. Distinguish yourself from the crowd.

Use the Additional Information section to round out your profile with a few key interests.  Add websites that showcase your abilities or passions. Then edit the default “My Website” label to encourage click-trough’s (you get Google page rankings for those, raising your visibility). Maybe you belong to a trade association or an interest group; help other members find you by naming those groups. If you’re an award winner, recognized by peers, customers, or employers, add prestige without bragging by listing them here.

8. Ask and answer questions.

Thoughtful questions and useful answers build your credibility. The best ones give people a reason to look at your profile. Make a point of answering questions in your field, to establish your expertise, raise your visibility, and most important, to build social capital with people in your network – you may need answers to a question of your own down the road.

9. Improve your Google PageRank.

Pat your own back and others’. Get recommendations from clients, and employers who can speak credibly about your abilities or performance. (Think quality, not quantity.) Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others.  And mix it up-variety makes your recommendation feel authentic.

10. Build your connections.

Connections are one of the most important aspects of your brand: the company you keep reflects the quality of your brand. What happens when you scan a profile and see that you know someone in common?  That profilee’s stock with you soars, the value of that commonality works both ways. So identify connections that will add to your credibility and pursue those.

On a final note – As you add connections and recommendations, your profile develops into a peer-reviewed picture of you, of your personal brand.  Make sure it’s in focus, well compose – and easy to find. Remember that permalink?  Edit your public profile’s URL to reflect your name or tagline, then put it to work: add it to your blog, link to it from your website, include it in your e-mail signature….. then go start a conversation.

Article from Richard Taylor – Director and Talent Supplier from Real Estate Jobs Search – “Recruitment Specialists for the Real Estate Industry” 1300 219 522

Nikki and Richard Taylor are using social media and the internet extremely well  in their business –  They are also using principles from the 4 hour work week.

Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
How can we help you right now?
Check out our product range HERE
If you have any questions – Message us HERE

The post Linkedin For Real Estate appeared first on The Real Estate Club.

Michael Sheargold and Lisa B. Talk Online Marketing

Michael Sheargold is from Real Estate Results.  

An important part of Michael’s vision is to dramatically improve the reputation and results of the Real Estate profession.   

Real Estate Results is a part of that vision providing coaching, mentoring, training and the premium Real Estate Results Network program are all designed to exactly to support that vision throughout Australia and New Zealand.

Today  Michael and I discuss  techniques  he is using that’s working for him in  social media

Lisa B.

What online strategies do you use in particular?

Michael

We give regular updates on Twitter.   Typically,  how I come up with those updates,  is that usually  I am  in training sessions or coaching sessions and I mention something or I make a comment  and I think  that piece of information would be interesting to share.   I consider that it would be interesting to share with my Twitter, Facebook or on Linkedin followers

We also use Facebook advertising, as  one of the great things about Facebook is that you have the ability to hone in real estate professionals in the Australian and New Zealand market place, although we are starting to look further afield to the rest of the world now.

We look for some sort of value add, that will give someone the incentive to become a follower.  They can  start to gather great information that will in turn help them to achieve great results.

Take away message from Mike –

• When you are in a listing presentation or talking to buyers and you say something and you think   ‘Wow!’  That it was a  great message or it was something that you feel would benefit others selling or buying a property, consider putting that as your message on social media.    A short piece of advice or content  that’s going to add value to your followers.   

• Consider Facebook advertising as you can target specific people within your area demographically etc.  

Michael Sheargold proudly presented to you by Dominate the internet – for more details about Micheal visit his website at    Michael Sheargold

or connect with him –

Michael Sheargold Facebook or

Michael Sheargold Twitter

Michael Sheargold Linkedin

If you are looking to take your real estate online marketing to the next level then click on the link below.

We will show you tricks, tips, strategies and give you practical solutions to everything you need to know online.

Real estate online marketing program

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

How can we help you right now? Click Here

If you have any questions – Message us Here

Lisa B – Facebook – Click Here

Lisa B  – Linkedin – Click Here

Lisa B – Twitter – Click Here

Lisa B –  YouTube – Click Here

Lisa B. Social Media Real Estate Trainer

The post Micheal Sheargold and Lisa B – Social Media For Real Estate Agents appeared first on The Real Estate Club.

Your real estate online profile is

EVERYTHING

I want to share with you, a conversation I had with a really lovely business woman.

This lady is not in real estate however this is  a great example of how some people are thinking….

She asked what I did for a living and I told her that I showed real estate agents how to use the internet, how to build their profile online, how to get on page one of Google and how to use technology to support them in their business.

This is what she said….

She was very experienced in her job and has been in her industry for over 20 years.

She said that she was being left behind because she didn’t have an online presence.’

She said that the 25 year old in the office,  that was pushing her self on line, was getting called in to jobs just because she was online.

And this young girl was GETTING  the work!

The lady I spoke to said she had 2 choices..

She could embrace the online world and start to build a profile

Or

She could  leave the industry!

Yes she said   leave the industry..

I said to her,  that it would take her a few days to build an online  profile (the right way), and with  her experience, knowledge and  recommendations she would  crush the girls experience..

Why would you leave the industry?

If you would like to have a quick look at my online course for real estate agents..

Click Here

The post Your real estate online profile is everything! appeared first on The Real Estate Club.

Glenn Twiddle real estate trainer shares some tips and tricks he’s learnt and used with social media.

Lisa –

Question two – If you were a real estate agent, what would you do to connect with potential vendors, buyers  or referrals online?

Glenn – There are a lot of different ways…. there are a lot of people out there that CLAIM  to be experts out there and there are very few that have really nailed it.   What I’ve seen from your stuff Lisa, I’ve done it and proven it works.   So you’re one of those few,  that can do it as well as just talk about it.  Because Facebook as a media is so new, it’s only really a couple of years old, but it’s become really mainstream.

There’s  lots of ways to get from A to B, there are a lot of people who will give you their opinion on how to get from A to B, but really you’re going to have to find a way that’s best for you and see who’s right.   Because a lot of them don’t know definitively, or at least few of them do.

So one of the ways that works for me, would be me connecting with my clients.   This would be different to how a real estate agent connects with their clients.

One mistake I see real estate agents making, is they are getting on to Facebook and I normally reserve this information for my clients who pay me a whole heap of money, because it’s in my best interests that the majority of agents continue to behave this way…..  Agents get into little clumps of other real estate agents and they socialise and talk and comment on each others stuff. That’s great for me and you Lisa, as they are our potential clients, so that’s wonderful.  We get involved in their conversations and we get heard.

I recommend my guys don’t do that.  I recommend they find people and engage with people who are THEIR target clientèle and their  prospective  tribe whether that’s geographically, people in a certain area or whether that’s people they drive to their Facebook page from other mediums.  Or whether that’s people they find on Facebook already.   The big thing I suggest is finding their people who are potentially their client or current clients.  Of course it will be easier to connect with someone who is already your client. As they already know your name and they see a friend invite or a page request, they already know you.

I know some of your students and the people watching this Lisa, will be more informed than others.   The person who is a real rookie, who doesn’t really know that there’s pages and business pages.    I want to start with your personal page.. that’s what I started with. There are thousands and thousands of real estate agents on my personal page.  I’m only just starting to learn how to get those people transferred over to my business page.  But I figure if an agents got thousands of their target client connected to their personal page, then that’s a pretty good place to start.

Invite those people you know and  theres an App called    Xobni.com   where you can take people who email you on outlook or Gmail etc to see if they are on Facebook with one click.  So that might be a way to engage with your current clients.  Then of  course there would be a myriad of other ways to connect with your potential clients.

That’s where the gold can be.

Thanks for the interview Glenn Twiddle.

Glenn is proudly brought to you by Dominate the internet.    That’s question 2 in our video series.

If you liked this, you can see the full interview in its entirety as part of our dominate the internet online course.  We have interviews with expert internet marketers, Real Estate trainers, Real estate agents / Realtors and entrepreneurs.   Our Dominate the internet course is an online course that explains step by step in videos  how to do all of this internet marketing ‘stuff’.  Easy to understand and step by step.  You have instant access and lifetime access.

Details here

Our next seminar Dominate the internet  is at Surfers Paradise on the 26th March 2013.

Book Today

Lisa Tremolada shows real estate agents how to use the internet to effectively work less hours and make more money.

The post Social Media Tips and Tricks for real estate – Facebook appeared first on The Real Estate Club.

Scott Stratten – Online Marketing Specialist

Real Estate Online Marketing

Scott Stratten is the author of the book ‘Unmarketing’  

And I must say the book is fantastic!  Just buy it…. 

Scott highlights the need for us to stop marketing and start engaging with our customers.    Scott became ‘a big deal’ online, by first of all, using Twitter. He now speaks all around the world about marketing.

Question One –

Lisa –

If you were a real estate agent /realtor  and you were just starting out online, although you may already have a website, what would you do, where would you start online?

Scott –

A lot of time  you have more time than money when you are starting out,  depending on who you are talking to and on what day..

Realtors say they understand the basics of business which is relationships, but  then they will  begin to ‘out perform’.    They think, If I ‘out advertise’, if I ‘out  plaster’ my face around town, the better I will do and really, you just start building that awareness of yourself and your community,  since you are very locally based.

So I would be going on,  take Twitter for example,  going on there and building a following of people, who are local.

Twitter is something that can be used very well locally –  In a small business or real estate company sense of it,  because you can search in a  geographic area as well.

Just start talking to people and talk to people who are doing it right.   Learn from them.    It’s almost like best practices.   Think why does that person have 5000 people following them?        Why does this person get a lot of replies and a lot of retweets?  Why does that one get a lot of followers?  

That’s how I did it.   Then I started to realise there was a pattern  and a science to it how it works.

Start building those  relationships.

Understand you are not going to sell a house in 24 hours when you first start.

It’s about building trust and buying a house, outside of getting married and getting divorced, is the most trusting thing you can do.

You need that trust before you’ll get that sale.

So understand that building trust is hugely important first.      It will take a little bit of time.

Lisa

Would you say Twitter would be the best place to start for Realtors?

Scott-

Facebook is wonderful, with a billion people on there, but Facebook is a very lonely place if you have an unknown brand.

You will have 3 likes on your page. One of them will be your mother. One of them is you, and the other is a sibling.  

It can be hard to gain momentum on Facebook without an existing platform.    So Twitter is a nice place to start.   Just start talking to people.

You don’t have to approve people, you don’t have to click like, or even follow.   Just start talking.

That’s why I chose Twitter to start with first as well.

Thanks Scott for the interview !

That’s video one in the series of questions with Scott

I really hope you enjoyed his interview as much as I did

Scott Stratten Author of Unmarketing

Check out Scott’s website here

Scott Stratten proudly brought to you by Dominate the internet.

And before you go, I just wanted to let you know something…..

We have assembled the very best internet marketers, real estate agents and entrepreneurs in one place!

Right Here!

Dominate the internet online course is the most thorough online course for real estate agents in the world.    We show you how to build a massive online profile and use the internet to generate leads.

How to take your real estate marketing into the 21st Century.

And…

Just so you know…

If you buy the online course right now, we will also include the interviews in their ENTIRETY  listed below.

We have videos with

Frank Kern –   Highest paid internet marketer in the world talks about what agents should be doing online
Dale Beaumont  –  Author, speaker trainer – Brilliant with online strategies, marketing and systems
Andrew Morello – Winner Australian apprentice – talks about what he’s learnt working with Mark Bouris
James Schramko – Best internet marketer in Australia
Glenn Twiddle – Real Estate trainer and brilliant marketer
Mike Sheargold – Real Estate Trainer, speaker and coach

Plus many others…

Click here now before this offer expires.

It won’t last forever

When you buy this course, you also get free of charge, all the  additional video interviews we do with all FUTURE experts.

You will have lifetime access to this course with updated information.

Remember to buy now…… This offer won’t last forever.

And….

Are you coming to the Gold Coast on the 26th March 2013?

Real Estate Online marketing seminar

Details here

The post Scott Stratten – Real Estate Online Marketing – Interview Lisa Tremolada appeared first on The Real Estate Club.

Are you still stuck selling in the 20th Century?

Are you still stuck in the   OLD    way of doing things?

Let me guess….

You get results

And……

You work really long hours

You might door knock

You might phone prospect

You might do letter box drops

You probably place expensive advertisements in the paper

You have to do a lot of prospecting

You don’t have  listing leads that come in automatically

You probably look the same as every other agent

There is a better way

Welcome to the 21st Century

This is where you have positioned yourself as the expert agent in your area

You have built a substantial online resume

You have proven your over whelming credibility online

You have PLENTY  of online leads  coming in from your ‘set and forget’ methods

You have plenty of online tools to give you a clear point of difference

You have out sourced a lot of the ‘stuff’ you used to do

You spend a lot more time on dollar producing activities

You work less hours and make more money

Shouldn’t that be the goal and the focus?

Real Estate marketing in the  21st Century

If you are interested in knowing more about real estate online marketing – please check out my complete online course.

Step by step video tutorials showing you how to build a massive online profile, how to use easy social media, how to blog etc

You also get access to all of my expert interviews

Seriously you have to check it out…..

 Click Here

The post Online Marketing for Real Estate Agents in the 21st Century appeared first on The Real Estate Club.

Before he engaged my services

He wanted to know if we were on the same page

He asked me ……..

What’s your   BIG PICTURE     thinking?

Great Question!!

I want YOU to Dominate The Internet in YOUR  area

I want YOU to be the agent that’s called in to list a property.

I want those owners to be so wowed by your online presence and how you have substantiated that you are the best agent in the area

The whole idea is

That YOU win the business

EASILY!

I want you to have  systems in your office that help you have more TIME

I want YOU to spend more time on dollar producing activities

I want you to use the internet and technology to give you a LIFE

I don’t want real estate to consume  your life

Simple

Lisa B shows real estate agents online marketing and branding strategies.

If you are interested in boosting your online profile, check out how we can help you.

Here – Do you want your own podcast show?

Here – Would you like to know more about the online world for real estate agents.

Here – Would you like coaching on how to get your online profile moving?

Email here if you would like a complete report on your online marketing.  We will  suggest ways that you can improve your online profile.

The post Business philosophy in real estate online marketing appeared first on The Real Estate Club.

Do you want the latest and greatest in real estate marketing tools?

Click here

Real estate social media

Real estate video marketing

Websites

Blogging

Marketing online has never been easier with our step by step online course, complete with video tutorials.

Click here for more information

Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
How can we help you right now?

Check out our product range HERE
If you have any questions – Message us HERE

Lisa B. Real Estate Social Media Trainer

The post Real Estate Online Marketing Tools appeared first on The Real Estate Club.

If you are after the latest and best online real estate marketing ideas,  we have 2 ways we can help you.

1)  We have a special one day seminar  on the 26th March 2013 at Surfers Paradise on the Gold Coast.    You missed this day however we do have our online course….

Details here

2)  If you can’t attend the event, we have an online course that covers every single aspect  of the day course plus so much more.

 Details here 

Lisa B. helps real estate agents to promote and position themselves as the expert real estate agency in their area,

effectively working less hours and making more money.

Lisa B. helps real estate agents to use the internet to kick butt online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

How can we help you right now?

Check out our product range HERE

If you have any questions – Message us HERE

The post Real Estate Online Marketing Ideas appeared first on The Real Estate Club.

What should real estate agents / Realtors be doing online now?

Frank Kern is the highest paid internet marketer in the world..

Should we listen to what he has to say?

I think yes.

Watch this and please also  share  through your social media networks

Why should we use the internet and what are the benefits to Real Estate agents / Realtors?

Yes – You should   MAYBE  use the internet for real estate advertising as long as you are using it properly.

A lot of your competitors are going to spend a lot of money and waste a lot of time online, which is going to create a huge opportunity for you as follows.

Lots of realtors will go out and have a fancy looking website design with their picture on it.

Their website will say, Bob Smith serving sydney for 12 years……and they’ll have some little slogan and a picture of Bob with his dog or something…

That’s typically what we refer to as image advertising AND it never ever produces a measurable return on investment.

So…. Don’t do that!

If you use the internet.. don’t do that kind of thing!

Instead – Use the internet for direct response marketing.

What direct response marketing is going to do for you, is put you in front of the people you want to be in front of, such as home owners looking to sell or potential home buyers looking to buy.

It will cause them to raise their hand and say I’m interested in your service, please contact me.

The way you do that is offer them some sort of free education in exchange for their contact information.

When you get that, you develop this pool of people who know, like and trust you. That you can literally create business on demand by helping them. By saying Hey….You know what.. you’ve just requested my report 7 things to know before you buy your first home I hope you enjoyed it. Today I have a video tour of a beautiful home in whatever neighbourhood it may be..

If you’d like to see this home please call me.

Because you have this pool of interested people, you have a tremendous head start above anyone else doing things the traditional way.

And the internet is cheap!

Most realtors buy newspaper ads and they also send out 40 billion post cards with their picture on it.. saying “Hi I’m Bob Smith, look at me” It does nothing for them.

You can get someone to come to your website for as little as a few cents and you can target home buyers or a potential home sellers by using pay per click advertising, social media advertising etc

Franks take away messages –

• Use direct response marketing not image advertising
• Offer free educational material
• The internet is cheap to market to your potential target market
• You can pinpoint your target marketing online effectively
• Use pay per click (the right way)

For more details on Frank Kern please click here – If you get the chance to see him speak.. Just go. Great content and he’s hilarious!

Frank Kern proudly brought to you by Dominate the internet.

If you liked this interview with Frank, you would also like our other interviews with Top internet marketers, Real Estate trainers, Real Estate agents (Using the internet right) and entrepreneurs.

Please click here to find out more

I show real estate agents now to dominate the internet effectively working less hours and making more money.

Ps.  Come along to my next  seminar

Book here

The post Frank Kern – Realtors and Real Estate Online Marketing appeared first on The Real Estate Club.

Testimonial From Ray White Real Estate – Shane Hilaire

Shane Hilaire – Ray White Berry  –  Engaged Lisa B. to attend their offices and talk to their staff about how to use the internet to better increase their profile, listings and sales.

This is what Shane  had to say……

We’ve had Lisa B. speak to us today about video marketing – It’s something that certainly needs to be embraced in the current market.

It’s a happening thing…

We want to be in front of the game and we’ll be implementing 4 or 5 of those ideas as soon as possible.

Cheers!

If you are interested in finding out more about the    Dominate the internet     online course..

Please click here

Our online course is complete step by step video tutorials showing you how you can dominate the internet in your area.

Currently in the online course,  you also have access to interviews I have conducted with expert internet marketers, real estate trainers and entrepreneurs.    Sharing their tips, tricks and secrets.  You have instant access and also life time access.

Click Here

When we run our next event, we sometimes include special bonuses such as –

*  The ENTIRE  online course,

*  Interviews in their entirety  with online marketing experts, real estate trainers and entrepreneurs.

*  A one hour planning and strategy session to make sure you are well on track.

Book today here

Lisa B. Real Estate Social Media Trainer

The post Real Estate Social Media Trainer – Lisa B. – Testimonial Ray White Real Estate – Shane Hilaire appeared first on The Real Estate Club.

Realtors blitzing it with Social Media Real Estate

This interview was conducted when Matthew was the Director of Interactive Product & Marketing at The Corcoran Group – New York

Mathew now works as Director of Real Estate Products at The New York Times.

Question –  You have over 65,000 plus people on Facebook, how long have you been on Facebook?   (They have a lot more now.. be inspired by their page here)

We’ve been on Facebook just over 4 years.

Is that where you started with social media?

We didn’t start social with Facebook.  We were a bit late to the party with Facebook.  We were big embracers of Twitter.   Twitter was the first thing we ever did on social, really because we had a customer service problem with our website, we couldn’t talk to people on our website.

(Corcoran’s NEW website)

We were very much marketing a presence of  transparency and openness and ask us anything…..  However we weren’t really living that online. So Twitter actually solved that problem for us in terms of being able to open the door to communicate  – so we started that with Twitter.

(Corcoran Group on Twitter)

What happened was that we started to share all this different content and have different conversations. We then ended up with a curation problem. That we wanted to create a product around this idea taken from the best of Twitter.  Because  ulitmatily what we do on Twitter, we do on Facebook.

We post one thing everyday, no matter what that day is.. holidays, birthdays or whatever.   Every single day we post something.

It’s the best of what we do on Twitter.

Take home message  from Matthew –

Aim to converse openly with your target market.

Promote transparency within your agency.

EVERY SINGLE  DAY  post something on your page.

Learn from what Matthew and his team do.   Watch their page!

This interview with Matthew Shadbolt is proudly brought to you by  ‘Dominate the internet’

 This is question one in the series with Matthew.

If you liked this interview, and would like to see it in its entirety as part of our online course

CLICK HERE

You will also love the interviews we have from other real estate marketing experts, internet marketers, real estate trainers and entrepreneurs.

Frank Kern  – Highest paid internet marketer in the world

Scott Stratten –   Author book Unmarketing

Dale Beaumont – Best selling author – Internet marketer

Mike Sheargold – Real Estate Trainer

Mal Emery – Millionaire Maker – Marketer

Glenn Twiddle – Real Estate Trainer

etc etc

You can find out more about our online course

HERE

Step by step video tutorials showing you everything you need to know about internet marketing for real estate agents.     How to build a massive online profile online,  Easy social media,  blogging,  websites,  Video marketing plus more.

Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
How can we help you right now?
Check out our product range HERE
If you have any questions – Message us HERE

Lisa B. Social Media Real Estate Trainer

The post Matthew Shadbolt – Corcoran Group – Social media real estate appeared first on The Real Estate Club.

Today we have Question one from our interview with Glenn Twiddle –  We discuss what he has learnt on his journey with social media and online marketing.

Glenn is very active online and has built a very successful following using social media.

In the interview series with Glenn, we discuss print media v’s online marketing, Facebook strategies, software and programs and then some more generalised social media strategies.

I just want to say first that Glenn is a master at marketing himself –  The great thing about Glenn, is that he puts himself out there and doesn’t care what people think.  (Well maybe he does care, but he does it anyway)

So…..  Don’t hold yourself back.  You need to go for it!

Below is a short written summary of the interview….

Thank you Glenn for your time today.  I really appreciate it.

Thanks Lisa.. for someone like you that I have learnt so much from, it’s like I’m repaying a favour.    (Awwwwww    )

You’ve  been very active on social media and you are doing exceptionally well with it – I would say that so far, you have embraced internet marketing the most out of all the real estate trainers and you appear to be getting by far,  the best results.

First question – Where would Glenn tell Real Estate agents  to start first with social media?

Glenn said he was introduced slowly to social media and effectively was warmed up to it with Myspace.  (Don’t worry about looking that up…. Nothing to see here)

He figured out myspace and then Facebook came along.. He was a little sceptical about doing it all again on Facebook.

Glenn said his journey would be different to others, however suggested that agents start with Facebook.

Don’t bother getting into the myriad of other platforms just yet..

He suggested to start with Facebook as most people are probably already on there.  ( I agree 100%)

Now.. instead of getting on there socially to talk with friends etc.. Go on there with the sole intention of connecting with your past, current and potential clients. ( I agree 100%)

Use Facebook with a goal and a purpose.  Don’t waste your time scrolling through your newsfeed.  Make the time on Facebook. meaningful.   So many agents get caught up discussing things that are not relevant to their market place… they waste valuable time with people that are not their target market.

Have a goal that for a month you use Facebook wisely – get used to it, then you can start with more advanced strategies.

Glenn Twiddle proudly brought to you by  ‘Dominate the internet’ –  If you liked this interview, you would also like the interviews we have with internet marketing experts, social media experts, real estate trainers etc  revealing their tips and tricks to use the internet to your absolute best advantage.  

Lisa B. helps real estate agents to build their business online.

Prepare – Position – Profile – Promote – Profit

It’s easy when you know how.

If you have any questions – Message us HERE

Real Estate Marketing Academy 

 Join Here

Lisa B. Branding for Real Estate

The post Tricks And Tips Using Social Media For Real Estate – Lisa B and Glenn Twiddle appeared first on The Real Estate Club.

Make With Online Marketing – Number 2.

Real estate agents that are going ok in their sales now, think they don’t need the internet as part of their marketing strategies.

They think that what they are doing is working.. why change it.

We aren’t saying to replace everything you are doing with online methods.

We are saying to compliment your offline and online strategies.

You don’t need to work as hard as you do…. There are easier ways.

Thinking that what you are doing now, leading into the future in marketing, is still going to work… that’s mistake number 2.

 Dominate the internet – home page 

If you are interested in learning a whole lot more about internet marketing for real estate agents

CLICK HERE

Step by step video tutorials on how you can Dominate The Internet in your area.

We will show you all about easy social media, video marketing, blogging and websites.

Lisa B. Real Estate Online Marketing

Lisa B. helps real estate agents to use the internet to kick butt online.
Prepare – Position – Profile – Promote – Profit
It’s easy when you know how.
How can we help you right now?
Check out our product range HERE
If you have any questions – Message us HERE

The post Critical Mistake Real Estate Agents Make Online – Number 2 appeared first on The Real Estate Club.

Dominate The Internet went to the Gold Coast.

Surfers paradise – QT Hotel

Here’s what others are saying about ‘Dominate the internet’

Dominate The Internet

6 Easy Steps To

Dominate The Internet In Real Estate

with Lisa B 

Mal Emery, The Millionaire Maker & Best Selling Marketing Author – “The clock is ticking, but there’s still time to get smart and by smart I mean learning from someone like Lisa, because she has figured it out so you don’t have to…”

This workshop was tailored for Real Estate Agents and Real Estate Agency principals

Position   and   Promote  yourself  EASILY    

as the expert

Real Estate Agent or Agency in your area

Paul Wrigley Ray White Toronto – Click here –  

Had a great day.  Lisa is very knowledgeable.  I look forward to going back to my business!

Click Here For More Information About Our Online Courses 

Your online course has ‘step by step’ video tutorials that will assist you when you go back to your office and can be reviewed over and over if need be

You will also gain access to the full interview series with industry experts who give their “insider information” on what they know works

Interviews with

* Frank Kern – Highest paid internet marketer in the world

* Scott Stratten – Author Unmarketing

* Dale Beaumont – Author and internet marketer

 * James Schramko – Top Australian internet marketer

* Mal Emery – Marketer and Millionaire maker

* Glenn Twiddle – Real Estate trainer

* Mike Sheargold – Real Estate trainer

Plus many more …

Scott Baxter from Ray White Nowra _ Click here – 

Lisa presented ‘Dominate the internet’ to their staff – Scott said his head was spinning with the ideas that were put forward –

He said if you want a great session, call Lisa

So find out NOW how to use technology to help you get listings

Are you finding it hard to doorknock for new business?

Are you finding it hard to phone-prospect for new business? 

You need to

build  enormous   Presence   and   Credibility online

Even if you are scared of the internet, technology or you don’t know where to start online,

 this course is perfect for YOU

We only accept small numbers, so that no matter what your current level of understanding,

we promise that you will ‘get it’

Troy Nelson from Fletchers at Blackburn Victoria – Click here  –

Dominate the internet was awesome, Fantastic!  I’ve learnt so much.

Every real estate agent knows they need to get onto this …you can leapfrog your competition … and if no one is doing this in your area definitely don’t wait!

Internet marketing is not in the future – it’s now!

You will see how YOU can easily ELEVATE your profile and brand – WIN more listings and make MORE sales using your …

Power Positioning Profile

We show you how to build your

massive online profile the right way  

    YOU can easily     Dominate The Internet      in your area or niche

We’ll show you how to easily beat your competition online

They will be scratching their heads wondering how you did it

(Warning – You will most likely be the topic of your competitors sales meetings)

Understand how the internet is your   BEST   friend

Understand the importance of building a strong and

unbeatable online Profile

Stephen Hall from EPS Property search – click here –

Dominate the internet was unbeleivable!  The amount I learnt was fantastic!

Get the edge and LEAD your office   

with YOUR massive online profile

These following 6 points are crucial to your online presence.  We will show you the 6 easy steps to build your online power positioning profile:

1)   Essential internet foundations

2)   Extremely easy social media

3)   How to blog Strategically

4)   How to create Engaging informative videos

5)   How to create a massive online presence

6)   How to monetize your profile – How to create massive opportunities online

You will be surprised at how easy this all is!  

Kelly Beverley – The home loan company – Click here – Lisa, is was so inspirational to hear you speak

You need to attend before your competitors get onto this

Being online is no longer an option: 

It’s a must

Gio Zappia from Raine and Horne Warrawong Click here  –  I highly recommend you to do Lisa’s course

You will see first-hand that if you are NOT active online, that  it’s

downright dangerous 

to your business

We will also EXPLORE the

12 reasons why you must be online

We will share steps that will make your social media life easy AND very effective

Seriously …don’t wait a second longer … technology is moving fast AND you need to jump in now

After doing this online course

You will see

Opportunities  

jump out at you that you never thought were possible.

Here is what some other entrepreneurs are saying about Lisa B…

Mal Emery, The Millionaire Maker & Best Selling Marketing Author – “If you don’t get smart about this, because this is exactly what Lisa does, she gets you smart about it.  This is no longer an option it’s a necessity. The clock is ticking, but there’s still time to get smart and by smart I mean learning from someone like Lisa B, because she has figured it out, so you don’t have to.”

Glenn Twiddle Real Estate Trainer, Author & Coach – “Aussies best online positioning expert.” 

Doug Callander Former NSW President NSAA – National Speakers Association Australia – “Thanks for your great presentation. Your talk was very well presented.” “Lots of energy, good information and an action list to take away. You have inspired me to start to manage my own online presence / image.”

Click here to find out more about the complete Dominate the internet online course.  

Complete with expert interviews revealing years of experience and online secrets.  

Instant access and lifetime access.  

The post Real Estate Social Media And Internet Marketing Training appeared first on The Real Estate Club.